Event Storytelling- A Technique to make your Events Memorable
Is your event a hidden gem? It’s a dilemma that numerous organizers encounter. Even if an event manages to get some attention, keeping people interested is frequently a short-lived problem. But there’s always hope, and this time it comes in the form of event storytelling’s transforming potential. It is a long-term plan that lifts your event out of the background and into the spotlight.
Strong language is used in good stories, but in great stories? They tell stories.
Think about Tomorrowland, for example. They generated such much excitement that event ticket sales skyrocketed — they did more than just sell tickets.
Are you prepared to make your event a story to remember? Let’s begin with the fundamentals:
1. Create the framework for the story of your event:
Developing the persona for your event is what experts mean by that. It’ll enable you to customize everything. From your communication style to the visuals — to fit the distinct character of your event.
Consider Tomorrowland as an example. Their goal is very clear: to offer a fully immersive musical experience. The concept of their event is a utopian dream, which draws inspiration from Walt Disney’s utopian ideal.
Everything, including the musicians and their incredible stage designs, fits with Tomorrowland’s image. Every bit of prose is exciting, and the graphics are captivating. The quirky and immersive experience they promise is reflected in their internet presence.
Here’s an illustration of Tomorrowland’s Adscendo theme.
That’s how your event should feel. A coherent tale should be told through the coordination of visuals and overall presence. No fancy equipment is required for event storytelling! Simple decorations, music, and lighting should all complement the theme you’ve chosen for your gathering.
This begs the question: What goes into creating an event persona?
It’s easy: Ask yourself these five questions, and you’ll discover the ideal atmosphere for your event:
- Who would you like to see there?
- What is your event’s main takeaway?
- What will make your gathering unique?
- What mood should your event have?
- What would you say the style of your event is?
You know exactly what kind of atmosphere you need to create lasting memories from your event. Let’s now discuss how to transform that mood into an engrossing storytelling using different skills.
2. Incorporate all storytelling techniques in your event:
As they say, content is king. But we think that storytelling reigns supreme. Therefore, even if you are a fan of Magnus Carlsen, don’t give it up. Storytelling comes in four flavors: written, graphic, digital, and oral. For your event to be truly memorable, all of these types need to function as a cohesive team.
To have a bigger effect, they ought to fit together like a puzzle. You need to provide material that tells the tale of your event and draws viewers in.
Here is how narrative may be used to provide material for events.
All of the content, including blogs, posts, videos, and more, may be gathered on one website for an event. Attendees can return there at any time to relive the experience while the story is still being told.
Videos act as time capsules, bringing guests back to the occasion. Put together highlights, behind-the-scenes narratives, and little clips of significant events.
Use social media to distribute these videos, or start a separate YouTube channel. Any platform, like Facebook and Instagram, may be used as a canvas on which to tell your story. Moreover, X, formerly known as Twitter, functions as a real-time campfire where users can instantaneously discuss their experiences.
Use Tomorrowland as a source of motivation. They produce a variety of YouTube videos, including documentaries, behind-the-scenes pieces, and movies. They also possess a book, known as the Book of Wisdom. Furthermore, observe their speech pattern — it seems as though they are narrating a story all the time.
3. Consider how your event will be reported by others:
You’ve begun crafting the tale of your event, but what will entice guests to tell it?
The secret is to craft memorable moments that your attendees will use as the foundation for a bigger story. Consider Money 20/20 as an example. In addition to attending seminars, attendees raced on toy car tracks. Attendees will continue to share these networking stories with others.
Using such inventive technologies can significantly increase the enjoyment and lasting impact of your events.
Mascots are an additional option for your event. These little creatures end up becoming event emblems, showing up in a ton of group and selfie shots. Mascots are great for marketing, according to academics as well. Event storytelling can also involve an influencer giving a sneak peek at your event.
Do you want to share your event stories with a wider audience?
List it as the place where people look for things to go to.
Final Verdict
Keep in mind that your event is a tale that has to be told and recounted again. It’s not simply a one-time thing. Gatherings become remarkable experiences when you master the art of event storytelling.
You are hosting and adding chapters to a book of captivating stories with every event. Go forward now and make your events the ones that people want to be a part of.
